Vee-Up Clinic
Confidence in your center.
Branding
Naming & tagline
Social Design
Vee-Up Clinic specializes in pelvic floor rehabilitation practices
The client wanted to open a physical rehabilitation clinic that specializes in pelvic floor rehabilitation but didn’t know anything about what she wanted to name it or what is branding or how she gonna present her clinic in a unique light to her targeted patients. that’s when she contacted YTX design to help in this challenge by branding the clinic from the very beginning starting with the brand strategy to naming & tagline to the final activated brand.
The naming & logo represents the male & female depicted in ancient symbolism but with modern touch.
Traditional pelvic floor clinics was focusing entirely on women and with sometimes ultra feminine branding due to the fact that most of those clinic patients are from females who suffer from pregnancy issues or overall issues with pelvic area this discouraged the male patients from ever contacting those clinics despite their issues with some of the pelvic floor ailments.
The client wanted to use branding & brand identity to remove this assumption in the new clinic & tell men that they are welcomed to seek treatment. YTX design team combined this information with our researching to keep the brand gender neutral & tell patient’s from both genders that they are welcomed.
We also designed a social design package & outside signages for the activation phase of the brand.
In addition to the brand identity & visual language the clinic also needed designs for social media so they can set up there social presence & start their awareness campaigns so we worked on post templates, covers, profile images with all their sizes.
Then to finalize the branding efforts for the clinic the client requested some printables & signages to use in there physical location & advertising materials combined with some suggestions regarding the staff clothing & best practices to keep the brand unified across the whole mediums. we prepared color palettes that will appear consistent from paper to screen to fabric.
