Sportistic
Preparing the arena.
Branding
Sportistic stirves to be the biggest sports event planner
The client wanted to launch a brand that specializes in setting up, planning & managing sports events. they contacted us at YTX design so we take on this project in terms of branding. we started by conducting our brand strategy workshops so we get to exactly how they wanted to be perceived by their target audience but also so we can get the ground to build up our research strategy to learn more about what their target audience wanted then we combined both to reach the intended results.
Client’s vision is always taken to account. the vision was elegant & active brand.
Events planning is a tough cut throat business so in order to stand up among all those competitors specially in sports domain you have to have a special positioning that communicates your value proposition but also helps the brand to differentiate itself. the client vision in terms of visuals that they want to communicate an elegant & active brand.
The client came up with the name & we come up with their tagline “Preparing the arena”. we used a dynamic visual language that gives the sports vibe but also ingrained in the brand the royalty of the color black combined with the logo that is designed specifically to give the coat of arms vibe.
Collaterals, merchandise, printables are a daily part of anything sports related.
As natural part of branding come printables & collaterals but it holds a very special position in an industry that is any close to sports so we designed a big amount of designs that reflects the brand. In addition to stationary designs like cards, head letters & folders we designed t-shirts, stickers, coffee cups, boxes for merchandises & so on.
At the end of the project we & the client felt like through communication & the solid YTX process we were able to craft the potential of this brand in a way that resonate with the targeted customers so they are perceived as a new gun but with a big potential to thrive in the tough world of event planning.
