Nureab
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Branding
UI/UX
Motion & editing
Nurab is a pioneer in manufacturing rehabilitation robotics
Nureab specializes in using robotics science to innovate a smart rehabilitation robots that enhance the field of physical rehabilitation using the latest technologies & advanced engineering. we helped nureab using our deep expertise to build their brand so it resonates with their customers on a deep level & also design their mobile app from scratch to provide world class experience that makes it easy for the doctors to operate their first innovative robot which is a hand rehabilitation robot.
A mobile app that is used for operating the rehabilitation robot
The main customer for nureab are the doctors who will use this mobile application to operate the exoskeleton robot in addition to several other features like: registering & monitoring the patient’s data & cases, produce data analytics to inform & help the doctor about their patient’s case.
We used our professional designing process that place the user at the center of the design process combined with researching & testing with real doctors directly through out the designing process to produce a world class experience that is capable of being enhanced in the future using the same mobile application for more features also to help nureab compete on a global scale.
A brand that will help position nureab in the market while building a loyal customer base.
Through a series of workshops with multiple stakeholders we where able to come up with multiple languages & strategies that will resonate with nureab’s customer base on a deeper level. the aim was to communicate a tech based company that is warm & innovative with a friendly voice like a warm doctor.
We communicated our findings in the workshop & research into a comprehensive visual language that works across the whole brand identity in holistic manner to work in not just stationary items but across all the communication channels, touch points, social media, mobile application, website & physical products seamlessly.
